Germain Auto Group uses social media to support charity bike-a-thon
“It’s not about me,” said Shaun Kniffin, Director of Marketing at Germain Auto Group. “It’s about the people we can help in our community.” For the fourth year in a row, Kniffin, who goes by “NIFF” at...
View Article[Webinar] Under the Hood with Dealer Reviews
These days consumers go online to check reviews before they spend money on almost anything, including when they're deciding where to take their vehicle for service. While most dealerships have made...
View Article[Webinar Archive] Under the Hood with Dealer Reviews
Did you miss yesterday's webinar on service-based Dealer Reviews? Click below to access the replay of our presentation: Under the Hood with Dealer Reviews In the his 30 minute session, Cars.com Trainer...
View ArticleAre your service department’s profits at risk?
We’ve got a problem in our industry, yet many of us haven’t realized it. Our service departments are bleeding customers to national chains and local repair shops - and it’s been happening for years....
View Article[ebook] Scheduled Maintenance: Leveraging Online Reviews in the Service Lane
Online reviews are the new word of mouth for service customers. Ranking behind only technician certification level and warranty in importance to potential service customers, reviews can make the...
View ArticleDo consumers really trust online reviews?
Word-of-mouth marketing has always been vitally important to the success of small and medium-sized businesses. For years, people would hear about a products or service from neighbors, family or...
View ArticleReliability, reviews and mobile key to improving your service department's...
With consumers turning to their computers or mobile devices to research and ultimately choose a service provider when in need of vehicle maintenance, it’s important that dealerships take the right...
View ArticleInsight of the Week: Service Department Reviews a Must for Car Buyers
Winning over new and used car shoppers is more complex than it was just a few years ago. With the rise of online reviews, car shoppers often spend the days and weeks leading up to their dealership...
View ArticleCars.com Analyzes Dealer Reviews to Uncover Common Shopper Pain Points,...
Online reviews continue to grow in importance within the automotive industry, with seven of 10 car shoppers stating that reviews of dealerships are a ‘very’ or ‘extremely’ important part of the...
View ArticleCars.com Reaches 1 Million Dealer Reviews, Offers Enhanced Site Experience to...
Cars.com announced today it has received more than 1 million consumer-generated online reviews since the site feature first launched just four years ago. "We're proud to reach 1 million reviews for our...
View ArticleClik here to view.
Stat of the week: Consumers find online reviews "as trustworthy" as personal...
Online reviews are now a mainstay in automotive marketing, yet some still question there relevance with shoppers. According to a study by BrightLocal, 79% of consumers trust online reviews as much as...
View ArticleClik here to view.
Sam Swope Honda World: October's #newcarface featured dealership
Over the past three months, hundreds of happy car buyers have shared their #newcarface photos with Cars.com for a chance to win up to $25,000 toward their car loan payment. Many have even taken the...
View ArticleClik here to view.
3 Tips for Replying to Online Reviews About Your Service Department
If a service customer called and left an angry message on your Dealer Principal’s voicemail, would they have their call returned? Of course they would. But when customers leave online reviews about...
View ArticleClik here to view.
Bo Beuckman Ford Puts Online Reviews Front and Center
When Rory Foster, Communications Director at Bo Beuckman Ford, joined the dealership more than 16 years ago, online reviews were still in their infancy. Consumer websites like Angie’s List and Zagat...
View ArticleClik here to view.
Tom Ahl Family of Dealerships Tops 5,000 Reviews Milestone
Taking advantage of new consumers trends requires both experience and vision – experience to understand what’s worked in the past and vision to take the first step forward, even when others sit back....
View ArticleClik here to view.
5 Simple Ways to Promote Your Dealership’s Online Reviews
It sounds like a tough task, but promoting your store’s online reputation can be easy if you put the right processes in place. And given that 91 percent of car shoppers reference reviews when...
View ArticleClik here to view.
7 Reasons to Reconsider Online Reviews
In little more than a decade, online reviews have transformed from a small feature for restaurants and bars to an essential component of nearly every consumer transaction. A breakthrough innovation,...
View Article
